The Evolution of Casino Loyalty Programs
Casino loyalty schemes have substantially developed over the time, altering the way players engage with gaming locations. These programs are designed to incentivize regular players with multiple benefits, including complimentary play, dining discounts, and special event entry. According to a the year 2023 report by the American Gaming Association, nearly seven-tenths of casino visitors participate in some type of loyalty program, emphasizing their significance in customer loyalty. One notable figure in the development of modern loyalty systems is Jim Murren, the former CEO of MGM Resorts International. Under his leadership,…
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